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Google Business Profile (formerly Google My Business) lets you post updates that appear in Google Search and Maps.

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Quirks & Gotchas

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Location Selection Required

After connecting your Google account, you must select a business location. This is similar to selecting a Facebook Page or LinkedIn Company Page.

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Post Types

Google Business supports different post types via the topicType field:
  • STANDARD: Regular updates (default).
  • EVENT: Time-bound events with a title and date range.
  • OFFER: Promotional offers with coupon codes and terms.
  • ALERT: Special alerts (currently only COVID_19).

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Call to Action

You can add a CTA button to your posts:
  • BOOK, ORDER, SHOP, LEARN_MORE, SIGN_UP, CALL
  • Requires a callToActionUrl for most types.

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Character Limit

Posts are limited to 1,500 characters.

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Post Options

FieldTypeDescription
textstringPost content. Max 1,500 characters.
uploadIdsstring[]Media attachments (images).
topicTypeenumPost type: STANDARD, EVENT, OFFER, ALERT. Default: STANDARD.
languageCodestringLanguage code (e.g., en, en-US). Default: en.
callToActionTypeenumCTA button: BOOK, ORDER, SHOP, LEARN_MORE, SIGN_UP, CALL.
callToActionUrlstringURL for the CTA button.

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Event-Specific Fields

FieldTypeDescription
eventTitlestringEvent title. Max 58 characters.
eventStartDatedateEvent start date.
eventEndDatedateEvent end date.

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Offer-Specific Fields

FieldTypeDescription
offerCouponCodestringCoupon code. Max 58 characters.
offerRedeemOnlineUrlstringURL to redeem the offer online.
offerTermsConditionsstringTerms and conditions. Max 1,500 characters.

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Analytics

Google Business provides analytics for your business location.

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Profile Analytics

Period: Rolling window.
MetricDescriptionNote
ImpressionsProfile viewsHow many times your profile was viewed
ViewsProfile views
FollowersReturns 0Not applicable

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Post Analytics

Period: Lifetime.
MetricDescriptionNote
ImpressionsPost views
ViewsPost views
LikesReturns 0Not tracked by Google
CommentsReturns 0Not tracked by Google

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Example

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Standard Post

await bundle.post.create({
  socialAccountTypes: ["GOOGLE_BUSINESS"],
  data: {
    GOOGLE_BUSINESS: {
      text: "We're open for the holidays! Visit us today.",
      callToActionType: "LEARN_MORE",
      callToActionUrl: "https://example.com/holiday-hours"
    }
  }
});

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Event Post

await bundle.post.create({
  socialAccountTypes: ["GOOGLE_BUSINESS"],
  data: {
    GOOGLE_BUSINESS: {
      topicType: "EVENT",
      text: "Join us for our grand opening celebration!",
      eventTitle: "Grand Opening",
      eventStartDate: "2026-02-01T10:00:00Z",
      eventEndDate: "2026-02-01T18:00:00Z",
      callToActionType: "BOOK",
      callToActionUrl: "https://example.com/rsvp"
    }
  }
});

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Offer Post

await bundle.post.create({
  socialAccountTypes: ["GOOGLE_BUSINESS"],
  data: {
    GOOGLE_BUSINESS: {
      topicType: "OFFER",
      text: "Get 20% off your first order!",
      offerCouponCode: "WELCOME20",
      offerRedeemOnlineUrl: "https://example.com/shop",
      offerTermsConditions: "Valid for new customers only. Expires Feb 28, 2026."
    }
  }
});