LinkedIn is unique because it strictly separates Personal Profiles (Members) from Organization Pages (Companies). The API treats them very differently.
Quirks & Gotchas
Personal vs. Organization
This is the biggest source of confusion.
- Personal Profile (Member): Limited API. Cannot import post history. Limited analytics.
- Organization (Company Page): Full API power. Richer analytics. Supports historical import.
The URN Nightmre
LinkedIn uses “URNs” (Uniform Resource Names) to identify everything.
- Organization:
urn:li:organization:12345
- Person:
urn:li:person:abcde
If you are constructing raw text mentions, you need to use this format. Our API handles basic text automatically, but if you’re getting fancy, keep this in mind.
Analytics
Profile Analytics
Personal (Member)
Period: Rolling window (30 days).
| Metric | Description | Note |
|---|
Impressions | Total views | |
Impressions (Unique) | Unique views | |
Likes | Total likes | |
Comments | Total comments | |
Followers | Connections/Followers | |
Views | Returns 0 | Not provided for personal profiles |
Organization (Company)
Period: Rolling window (30 days).
| Metric | Description | Note |
|---|
Impressions | Total views | |
Impressions (Unique) | Unique views | |
Views | Page Views | Available for Orgs! |
Likes | Total likes | |
Comments | Total comments | |
Followers | Followers | |
Post Analytics
Personal Posts
Period: Rolling window (30 days).
| Metric | Description | Note |
|---|
Impressions | View count | |
Likes | Reactions | |
Comments | Comments | |
Shares | Reposts | |
Organization Posts
Period: Rolling window (30 days).
Only recent posts. Organization analytics only cover posts published within the last 30 days.
| Metric | Description | Note |
|---|
Impressions | View count | |
Likes | Reactions | |
Comments | Comments | |
Shares | Reposts | |
Views | Returns 0 | Not provided for individual posts |
