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Threads is the new kid on the block, integrated tightly with Instagram’s infrastructure.

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Quirks & Gotchas

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Terminology

  • Comments are called Replies.
  • Shares include both Reposts and Quotes.

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Analytics

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Profile Analytics

Period: Rolling window.
MetricDescriptionNote
ImpressionsViewsIncludes Quote count
Impressions (Unique)Unique viewsIncludes Repost count
ViewsViews
LikesLikes
CommentsReplies
FollowersFollowers
FollowingReturns 0Not provided

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Post Analytics

Period: Lifetime.
MetricDescriptionNote
ImpressionsViews
ViewsViewsSame as impressions
LikesLikes
CommentsReplies
SharesReposts + Quotes