Quirks & Gotchas
Terminology
- Likes are often referred to as Saves or Reactions depending on the API version, but we standardize them.
- Video Pins: Only video pins have true “View” counts. Static pins just show impressions.
Analytics
Profile Analytics
Period: Rolling window (30 days).| Metric | Description | Note |
|---|---|---|
Impressions | Total impressions | |
Views | Video views | Defaults to impressions for static pins |
Likes | Saves | |
Followers | Followers | |
Comments | Returns 0 | Not provided |
Post Analytics
Period: Mixed (30-day window for views, Lifetime for engagement).| Metric | Description | Note |
|---|---|---|
Impressions | Impressions | 30-day window |
Views | Video views | 30-day window |
Likes | Total reactions | Lifetime |
Comments | Total comments | Lifetime |
Saves | Saves | 30-day window |
Shares | Returns 0 | Not tracked |