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The OG social network. It’s robust, but it carries a lot of legacy baggage.

Supported Content Types

  • Page Posts: Text, Link, Image, Video.
  • Reels: Vertical video for Pages.

Quirks & Gotchas

Page Tokens Expire (Important!)

Facebook Page Access Tokens typically expire after 60 days.
This is not a bug, it’s a feature. If a user changes their password or security settings, the token dies immediately. You need to build your app to handle re-connection flows gracefully. We handle automatic refreshing where possible, but we can’t perform miracles.

Reels Limitations

Facebook Reels via API are a bit stricter than mobile uploads:
  • No “Remix” functionality available via API.

Analytics

Profile Analytics

Period: Rolling window (30 days).
Why so many zeros? To avoid hitting Facebook’s aggressive rate limits, we’ve disabled fetching profile-level likes, comments, and post counts. We’d have to scan every single post on your page to get these, and Facebook would block us (and you).
MetricDescriptionNote
ImpressionsTotal impressions
Impressions (Unique)Unique users reachedUses 28-day period
ViewsPage views
FollowersPage followers
LikesReturns 0Disabled to save rate limits
CommentsReturns 0Disabled to save rate limits
Post CountReturns 0Disabled to save rate limits

Post Analytics

Period: Lifetime (Snapshot).
MetricDescriptionNote
ImpressionsTotal impressions
Impressions (Unique)Unique impressions
ViewsVideo viewsVideo posts only
LikesTotal reactionsAggregates Like, Love, Wow, Haha, Anger
CommentsTotal comments
SharesTotal shares
SavesTotal saves

Reaction Aggregation

When we say “Likes” for Facebook, we mean all reactions combined. Whether someone Loved it, Hated it (Anger), or Laughed at it (Haha) — it counts as a “Like” in our simplified metric.