Instagram is visually demanding. The API reflects that. If you don’t follow their rules on aspect ratios and media types, they will reject your content without mercy.
Supported Content Types
- Posts: Single image, single video, or carousel (mixed).
- Reels: Video only. Must be 9:16.
- Stories: Image or video. Expire after 24 hours.
Quirks & Gotchas
Aspect Ratios are Law
Instagram is very strict here.
- Stories/Reels: Must be 9:16 (vertical).
- Feed Posts: Generally 4:5 (vertical) or 1:1 (square).
Don’t try to cheat. If you upload a 16:9 (landscape) video as a Reel, it might technically “work” but it will look terrible (awkwardly cropped) or be rejected entirely. Your marketing team will not be happy.
Stories vs. Reels vs. Posts
- Stories are ephemeral. They disappear.
- Reels are for growth. They are public videos.
- Posts are for your feed grid.
Analytics
We pull data directly from the Instagram Graph API.
Refresh Rate & Limits
- Default Refresh: Every 24 hours.
- Force Refresh: Available (max
Teams * 5 times).
Profile Analytics
Period: Rolling window (30 days).
| Metric | Description | Note |
|---|
Impressions | Total times profile content was shown | |
Impressions (Unique) | Unique accounts that saw content | Called “Reach” in API |
Views | Profile views | |
Likes | Total likes | |
Comments | Total comments | |
Followers | Total followers | |
Views (Unique) | Returns 0 | Not provided by API |
Post Analytics
Period: Lifetime (Snapshot).
| Metric | Description | Note |
|---|
Impressions | Total views | Called “views” for videos |
Impressions (Unique) | Unique accounts reached | Called “reach” |
Views | Video plays | Videos/Reels only |
Likes | Total likes | |
Comments | Total comments | |
Shares | Total shares | Reels only |
Saves | Total saves | |
