bundle.social vs Later
This comparison is on our website, so take it with a grain of salt. We’ll stick to facts and publicly available pricing. If something’s wrong, tell us.
TL;DR
Later started as an Instagram-first scheduling tool and grew from there. They have a strong visual planner, AI credits, and a clean UI. But their pricing scales with users, social sets, and post limits - and they don’t offer an API. If you’re building something programmatic, we’re the better fit.The Comparison Table
| Feature | bundle.social | Later |
|---|---|---|
| Starting price | $100/mo (Pro) | $25/mo (Starter) |
| Per-user pricing | No - unlimited users | Yes - extra users $5/mo each |
| Social accounts | Unlimited | 1 social set (Starter), up to 6 (Scale) |
| API access | All tiers | Not available |
| Platforms | 14 | 8 (Instagram, Facebook, TikTok, LinkedIn, Pinterest, YouTube, Threads, Snapchat) |
| Analytics | Included on all tiers | Starter+ (basic), Scale for custom |
| Webhooks | Yes | No |
| AI credits | No | 5-100 depending on plan |
| Visual content planner | No | Yes (their signature feature) |
| Social inbox | No | Growth+ |
| Post limits | 1,000/mo (Pro) | 30/profile/mo (Starter), unlimited (Scale) |
| SDK | Yes (Node.js) | No |
| Extra social sets | N/A (unlimited) | $11.25-15/mo each |
Where Later Wins
- Visual planner. Later’s drag-and-drop visual calendar is genuinely great, especially for Instagram-heavy brands that care about grid aesthetics.
- Lower starting price. $25/month for their Starter plan is accessible for small creators. Though you get 1 social set and 30 posts/profile/month.
- AI credits. Built-in AI for caption writing and content ideas. 5-100 credits depending on tier.
- Linkin.bio. Their link-in-bio tool is well-polished and Instagram-native.
- Snapchat support. If you need Snapchat, Later has it. We don’t.
- Instagram-first DNA. If Instagram is your primary platform, Later’s tooling around visual planning, grid preview, and optimal timing is mature.
Where bundle.social Wins
- API access. Later has no API. If you’re building a SaaS product, internal tool, or any automation - they’re a dead end.
- Unlimited accounts and users. Later caps social sets (1-6 depending on plan) and charges extra for additional sets ($11.25-15/mo each) and users ($5/mo each). We include unlimited everything.
- More platforms. We support 14 including Discord, Slack, Mastodon, Bluesky, and Google Business. Later covers 8.
- No post limits on Pro. Later’s Starter caps at 30 posts per profile per month. Our Pro gives you 1,000 across the org.
- Developer tools. SDK, webhooks, OpenAPI spec. Later is a pure dashboard product.
- Flat pricing. No surprises when you add users, sets, or channels.
The Pricing Reality
Later’s pricing adds up as you scale:| Scenario | bundle.social | Later |
|---|---|---|
| 1 user, 1 brand, basic | $100/mo (Pro) | $25/mo (Starter) |
| 3 users, 2 brands | $100/mo (Pro) | $50/mo (Growth) + extras |
| 4 users, 6 brands | $400/mo (Business) | $110/mo (Scale) + extra sets |
| API access | $100/mo (Pro) | Not available |
Who Should Pick What
Pick Later if:- You’re an Instagram-first creator who loves visual grid planning
- You have 1-2 brands and 1-3 team members
- You want built-in AI caption tools
- Budget is under $50/month and you don’t need API access
- Snapchat is part of your content strategy
- You need API access for building integrations or automations
- You manage many brands and need unlimited social accounts
- You want unlimited users without extra per-user fees
- You’re a developer, SaaS builder, or agency
- You need Discord, Slack, Bluesky, Mastodon, or Google Business
Competitor pricing sourced from later.com/pricing as of February 2026. bundle.social pricing from bundle.social.