bundle.social vs Hootsuite
This comparison is on our website, so take it with a grain of salt. We’ll stick to facts and publicly available pricing. If something’s wrong, tell us.
TL;DR
Hootsuite is one of the OGs of social media management - been around since 2008. It’s a full-featured dashboard for marketing teams. bundle.social is an API-first platform for developers building social features into their own products. Hootsuite is the dashboard. We’re the engine behind yours.The Comparison Table
| Feature | bundle.social | Hootsuite |
|---|---|---|
| Starting price | $100/mo (Pro) | ~$99/mo (Professional) |
| Per-user pricing | No - unlimited users | Yes - per user/month |
| Social accounts | Unlimited | 10 (Professional), unlimited (Enterprise) |
| API access | All tiers | Enterprise only (custom pricing) |
| Platforms | 14 | 10+ |
| Analytics | Included on all tiers | Included (advanced on higher tiers) |
| Webhooks | Yes | No |
| Social listening | No | Add-on |
| Smart inbox | No | Yes |
| Employee advocacy | No | Add-on |
| AI chatbot | No | Add-on (Enterprise) |
| Competitor benchmarking | No | Advanced+ (up to 20 competitors) |
| Monthly posts | 1,000 (Pro) / 100,000 (Business) | Unlimited |
| Bulk scheduling | Via API | Up to 350 posts (Advanced) |
| SDK | Yes (Node.js) | No |
Where Hootsuite Wins
Hootsuite has been doing this for 18 years. They’ve earned some advantages:- Mature dashboard. Content calendar, approval workflows, team collaboration - all polished from years of iteration.
- Social inbox. Unified messaging across platforms. Great for support teams.
- Employee advocacy. Their Amplify tool lets you push content to employees to share. Neat for large orgs.
- Competitor benchmarking. Compare your performance against up to 20 competitors on the Advanced plan.
- Ad management. Boost posts and manage paid social directly from the dashboard.
- Brand recognition. Everyone knows Hootsuite. Enterprise procurement teams love things they recognize.
Where bundle.social Wins
- API access without selling a kidney. Hootsuite locks API access behind their Enterprise tier (custom pricing, read: expensive). We include it on every tier.
- No per-seat costs. Hootsuite charges per user. We don’t. Whether you have 1 user or 100, same price.
- Built for developers. SDK, webhooks, OpenAPI spec, per-platform documentation. Hootsuite is built for marketing managers clicking buttons. We’re built for engineers writing code.
- 14 platforms. Including Discord, Slack, Mastodon, and Bluesky. Hootsuite covers the major ones.
- Unlimited social accounts. No caps on any tier.
- Simpler pricing. Two tiers. Flat monthly. No add-on upsells for listening, advocacy, or AI chatbots.
The Pricing Reality
Hootsuite’s exact pricing is harder to pin down (they love the “contact us” game on higher tiers), but here’s what we know:| Scenario | bundle.social | Hootsuite |
|---|---|---|
| Solo user, 10 accounts | $100/mo (Pro) | ~$99/mo (Professional) |
| 3 users, full features | $100/mo (Pro) | ~$249+/mo (Team) |
| 10 users, with API | $400/mo (Business) | Custom Enterprise pricing |
| Add-ons needed | None | Listening, advocacy, AI chatbot = extra |
Who Should Pick What
Pick Hootsuite if:- You’re a marketing team that lives in a dashboard (not code)
- You need employee advocacy, ad management, or social listening
- You want competitor benchmarking with pretty reports for stakeholders
- Your company’s procurement process requires “established vendors”
- You don’t need API access
- You’re building a product that needs social media publishing baked in
- You need API and SDK access without enterprise pricing
- You want unlimited users and accounts on a flat monthly fee
- You’re a startup, agency, or SaaS company that moves fast
- You care about developer experience more than dashboard bells and whistles
Competitor pricing sourced from hootsuite.com/plans as of February 2026. bundle.social pricing from bundle.social. Hootsuite’s Team and Enterprise pricing may vary.