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When you build a social media tool, you assume the main cost will be the API calls. Then you add video support.

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The Invoice Shock

Video is expensive.
  1. Ingress/Egress: Users upload 4K raw files. AWS charges you to receive them (time) and serve them (bandwidth).
  2. Storage: You need to store that 2GB file while it processes.
  3. Compute: You need to validate the file. Is it actually MP4? Is the codec supported by Instagram? You spin up FFMPEG instances. CPU usage spikes.

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The Complexity Tax

It’s not just money. It’s code.
  • Handling resumable uploads (because connections drop).
  • Validating aspect ratios (Instagram Reels vs YouTube Shorts).
  • Managing async processing queues.

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Our Solution

We handle the heavy lifting.
  • You send us the file via our Resumable Upload API.
  • We validate it, check platform compliance, and store it temporarily.
  • We push it to the network.
You pay for the API call, not the FFMPEG cluster.