Facebook’s enduring presence and expansion over the past two decades are no accident. You’re likely aware that it remains the most frequented social media platform globally, boasting over 3 billion monthly active users. It’s also well-known for its comprehensive shopping features, with 27 percent of global online shoppers preferring Facebook for their purchases. Moreover, a 2024 report highlights its status as the top influencer marketing platform among millennials. Given that you’re interested in increasing your Facebook followers, I assume you’re already convinced of its value, so there’s no need to overwhelm you with more statistics. Instead, let’s focus on strategies for enhancing your Facebook presence. Despite Facebook’s saturation, a meticulously crafted social media marketing strategy coupled with persistence can lead to significant growth in followers for both new Pages and profiles as we move through 2024.

​
How to get more followers

1

Use video to your advantage

Video content reigns supreme on Facebook for engagement, with Reels standing out as the most effective format. They typically garner more likes, comments, and shares than any other content type on the platform. Engagement signals to Facebook’s algorithm that a post is valuable, increasing its likelihood of appearing in more news feeds. Our findings indicate that images hold the second spot in terms of engagement, followed by text posts. Posts that contain only links are the least engaging, ranking at the bottom of our analysis.
2

Post consistently (duh…)

One fundamental principle across all social networks is the importance of consistent posting. Social platforms thrive on the continuous creation of engaging content, rewarding those who contribute regularly. This principle is crucial whether you aim to expand on Instagram, establish a personal brand on LinkedIn, or grow your TikTok following. Consistency serves as a powerful tool in audience growth.

How often should you post?

That largely depends on your audience. Identifying the optimal frequency requires time and experimentation, but the general guideline is to post as regularly as you can manage without compromising quality or risking burnout. Content creation is demanding, and it’s vital to avoid exhausting yourself before seeing tangible results. Utilizing a social media content calendar can prevent burnout by allowing you to plan your content ahead of time. This approach ensures you always have content ready to publish, facilitating a steady posting rhythm. Integrating a posting schedule into your Facebook marketing strategy, for example, can help maintain consistency, a key factor in growing your social media presence.
3

Start using ads

Leveraging Facebook Ads stands out as an exceptionally effective strategy to introduce your content to new individuals, particularly the right audience. Facebook’s extensive data on user behaviors and preferences are astutely utilized within their advertising platform. The platform allows advertisers to set specific goals for each campaign. If acquiring new Facebook followers is your aim, selecting “brand awareness” or “engagement” as your advertising objective is advisable. This choice enables the precision targeting of potential followers based on detailed criteria like demographics, interests, educational background, and significant life milestones. The advent of Facebook’s AI enhancement, Meta Advantage+, has significantly bolstered the potency of its ads system. Activating Advantage+ features permits the Facebook Ads Manager to optimize your advertising efforts based on performance data, ensuring you achieve maximum return on investment, dynamically and in real time. Meta underscores that this innovation aims to amplify your ad campaigns’ efficiency through AI, enhancing the value derived from each ad impression.
4

Facebook Insights

Understanding the effectiveness of your Facebook strategies is best achieved by delving into Facebook analytics. Regardless of whether your posts go viral or don’t perform as expected, Facebook Insights provides the necessary data to understand the reasons behind your content’s performance. To access these metrics, navigate to your Page Dashboard by clicking on your profile photo in the top right corner. Here, you’ll receive a summary of how your content is doing. For a more detailed analysis, click on “See more insights” at the top right corner of your dashboard. If you wish to explore even further, clicking the “Go to Meta Business Suite” button will expand your analytics view. This portal not only offers insights into Facebook but also Instagram analytics if your profiles are linked, providing a comprehensive overview of your social media performance. For direct access to Meta Business Suite Insights, you can click on your profile photo from the Facebook homepage and select the Meta Business Suite option. Additionally, if you’re interested in the performance metrics of a particular post, click on “See Insights and ads” at the bottom left of the post. This section gives you a snapshot of the post’s impressions, reach, and engagement, offering a quick way to gauge its success.
5

Get the right timing

In our comprehensive analysis of millions of social media posts, we identified specific times that tend to yield the highest engagement on Facebook. While the full guide offers an in-depth look, here’s a brief overview. The optimal time for posting on Facebook is 10 a.m. on a Friday. This time slot has consistently shown to attract a lot of engagement. Additionally, 10 a.m. on Mondays and 9 a.m. on Tuesdays have also proven to be effective times for posting. Generally, posting in mid-morning during weekdays emerges as a good strategy for enhancing engagement on Facebook. This pattern suggests that users are more active and likely to interact with content during these times.